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Search Engine Marketing

Search engine marketing (SEM), promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement and contextual advertising.

In recent year, US alone spent US$13.5 billion on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter. Its a proven fact that, SEM was growing much faster than traditional advertising and even other channels of online marketing.

Most online consumers use search engines like Google when researching products or services. Google AdWords allows you to deliver your carefully worded advertisement to a potential customer whenever they search for words and terms related to your products and services. You only have to pay if someone clicks on that ad. However, managing the AdWords platform takes time and skill to get the maximum return on your investment. This is where we could help. Our consultants have skills and experience in developing and managing Adwords campaigns.

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