Posts Tagged ‘Apple Tablet’
It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad. While Apple didn’t create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold — and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations. But there’s also four important lessons that Apple taught the market this week, as it enters a space that’s been mostly a failure.
1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do. Apple explained what capabilities need to be in the this class of device and then went on to show how each of those features not only worked but were optimized for the iPad. That’s something we’ve seen lacking in this category to date.
2. Leverage what you’ve done before. I believe the iPad is likely to do well with consumers as it leverages Apple’s previous successes with the iPod and the iPhone. At the base level, that’s compatibility and synchronization with iTunes as well as backward compatibility with existing applications. That’s important — as a user I can use my existing content library and my application collection. It also means that iPad has 140,000-plus applications at launch. But it’s more than that. Apple is not only leveraging its ecosystem of devices and software, it’s leveraging the lessons it spent a decade teaching consumers. Apple taught its market about MP3 players, digital music, smartphones, capacitive multitouch screens and mobile apps. It can now go directly to selling the form factor, as well as new features such as productivity and e-books.
Continue reading Entelligence: Lessons from the iPad launch
Entelligence: Lessons from the iPad launch originally appeared on Engadget on Sun, 31 Jan 2010 17:00:00 EST. Please see our terms for use of feeds.
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Um, okay? Just days after Apple introduced its exceedingly underwhelming iPad while simultaneously attempting to convince that masses that said product was the portable gaming device they had been waiting their whole lives for, Sony’s own hardware marketing honcho has come forward and extolled Cupertino’s decision to finally make the gaming leap. In a recent interview, John stated the following:
“Apple’s entrance into the portable gaming space has been a net positive for Sony. When people want a deeper, richer console, they start playing on a PSP.”
While we can’t seem to shake the suspicion that Mr. Koller is drawing links that probably don’t exist (at least fully) in reality, research firm NPD does show that sales of the PSP have “nearly tripled since the iPhone went on sale in June 2007.” Of course, it’s not like the PSP has gained functionality, become the home of more than a few killer titles and spawned a UMD-less sibling since the heydays of ‘07, but hey — who are we to question the suit?
Sony’s John Koller: Apple’s entrance into gaming market drives consumers to PSP originally appeared on Engadget on Sun, 31 Jan 2010 15:17:00 EST. Please see our terms for use of feeds.
digg_url = ‘http://digg.com/apple/Confirmed_iPhone_OS_3_2_has_support_for_video_calling_SMS’; The iPad may not have a camera in its current incarnation, but Apple’s at least laying the foundation for one: we just confirmed with extremely trusted sources that iPhone OS 3.2 contains rudimentary support for video calling, which could explain that mysterious space at the top of the device in our leaked pics. We’re told that there are hooks to accept and decline a video conference, flip a video feed (which suggests a front-facing camera) and — most importantly — run the video call in either full screen mode or in just a portion of the screen. That means you’ll be able to chat and do other things at the same time, which could mean there’s at least some type of multitasking going on here.
We can also confirm that iPhone OS 3.2 supports file downloads and local storage in the browser, which means you’ll be able to pull files off the web and use them in other apps, and there’s at least the beginnings of SMS support buried within the code — a fact we were able to verify with noted iPhone jailbreaker chpwn, who sent in the above screenshot from a hacked-up copy of the iPad simulator. (The simulator always says “iPhone simulator” in the menu bar, but that’s the iPad.) chpwn also tells us he’s found some inklings of actual phone support, there’s a spellchecker, and that both the new landscape orientation for the homescreen and keyboard support appear to be destined for the iPhone itself when 3.2 comes out.
We’re not sure what any of this means at this point, or if any of it will ever be implemented, but we’re definitely starting to get the impression that Apple didn’t tell us everything there is to know about the iPad on Wednesday — and we’re even more curious to find out what iPhone OS 4.0 will look like when it arrives.
P.S.- chpwn was also able to port iPhone multitasking hacks ProSwitcher and Backgrounder to the iPad simulator, which is certainly going to be useful if an iPad jailbreak exploit is eventually discovered. Check out a shot of it going in the gallery below, along with some other settings panels the coder dug up.
Update: We just got another tip from iPhone jailbreak dev Ryan Petrich, confirming that there’s a spell checker with multiple dictionaries and user-added entries (huzzah!), much richer text support for apps, the ability to selectively draw to external displays (using the VGA or component adapters, we’d imagine), location-aware ads in Maps and possibly other programs that use the Maps API, file upload ability in Safari, a modifiable cut / copy / paste menu, and, most interestingly, prototype support for a “handwriting keyboard.” Maybe we’ll see some stylus action on this thing after all. Peep Ryan’s take after the break.
Confirmed: iPhone OS 3.2 has support for video calling, file downloads, and SMS (update: handwriting keyboard?) originally appeared on Engadget on Fri, 29 Jan 2010 20:46:00 EST. Please see our terms for use of feeds.
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By now you’ve probably read more on Apple’s iPad then you ever dreamed possible. In the last few days we’ve covered a lot of angles on the tablet and compiled a lot of data. Still, we felt that we hadn’t given you clear hands-on impressions and collected the myriad details about the device in one, easy-to-reach place. So we’ve decided to bundle all of that info into a single feature, joining our first-hand encounters with the iPad together with all of the data and details you should be aware of — including specs, plans, release schedules, pics, and video. So read on for everything we know (so far) about Cupertino’s first tablet!
Gallery: The Apple iPad
Continue reading Apple iPad: The definitive guide (so far)
Apple iPad: The definitive guide (so far) originally appeared on Engadget on Fri, 29 Jan 2010 17:28:00 EST. Please see our terms for use of feeds.
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