I have the honor and privilege of participating in two batches of automotive social media seminars in Orlando this year. One, the Automotive Marketing Boot Camp, will be more of a training-class setting that includes 5 trainers offering their insights for nearly 4 hours each on different aspects of marketing. I am doing the classes [...]

“Knock, Knock” is the sounds that use to symbolize a salesman’s presence, with a great haircut, suit to match and briefcase in hand.
Although presentation was of importance, it wasn’t exactly what got him in the door; and even though what he was selling may have been what the client was looking for, it would be [...]